Last updated: March 2025

Privacy Policy

Rose Play (“we”, “us”, “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard information when you use our mobile games, this website (the “Site”), and related services (together, the “Services”). By using our Services, you agree to this policy. This policy also describes your rights under privacy laws worldwide, including the EU General Data Protection Regulation (GDPR), the UK GDPR, the California Consumer Privacy Act (CCPA/CPRA), Brazil's LGPD, and other regional laws.

1. Information We Collect

Information you provide. When you contact us or participate in optional features (e.g. feedback, support), we may collect your name, email address and the content of your message.

Information from your device and use. When you use our games or the Site, we and our service providers may automatically collect:

  • Device and app identifiers (e.g. advertising ID, device type, OS version)
  • Usage data (e.g. game progress, session length, features used)
  • Approximate location (e.g. country or region), when permitted
  • Crash and performance data to improve stability

Our games are distributed through Google Play. Use of our apps is also subject to Google’s Privacy Policy and your Google account settings.

2. How We Use Information

We use the information we collect to:

  • Provide, operate and improve our games and the Site
  • Personalize content and remember your progress
  • Show relevant ads (including through third-party ad networks) and measure ad performance
  • Analyze usage and trends to improve gameplay and services
  • Respond to your requests and support needs
  • Comply with law and protect our rights and users’ safety

3. Legal Basis for Processing (EEA, UK, Switzerland)

Where the GDPR, UK GDPR, or Swiss Federal Act on Data Protection applies, we process personal data on the following bases:

  • Contract: Processing necessary to provide the Services you requested (e.g. game functionality, progress saving).
  • Legitimate interests: Improving our games, analytics, security, and fraud prevention, where our interests are not overridden by your rights.
  • Consent: Where we rely on consent (e.g. optional marketing, certain cookies or non-essential tracking), you may withdraw it at any time without affecting the lawfulness of processing before withdrawal.
  • Legal obligation: Processing required to comply with applicable law (e.g. tax, regulatory requests).

You are not required to provide personal data where it is optional; however, some features may not work without certain data (e.g. device identifiers for saving progress).

4. Advertising, Sale/Share of Data, and Third-Party Services

Our games may contain advertising provided by third parties (e.g. Google AdMob). These partners may collect and use data (such as advertising ID, IP address, device information) according to their own privacy policies. You can control ad personalization in your device settings (e.g. “Opt out of Ads Personalization” on Android).

Sale and sharing (California and similar laws). We do not sell your personal information in the traditional sense. Under the CCPA/CPRA, "sale" and "share" can include disclosing identifiers (e.g. advertising ID) to ad partners for personalized ads. To the extent our use of advertising identifiers is considered a "sale" or "share" under your state's law, you may opt out via your device settings (Limit Ad Tracking / Opt out of Ads Personalization) or our contact details below. We do not sell or share sensitive personal information for cross-context behavioral advertising.

We may use analytics and other third-party services that process data on our behalf. Such providers are bound by contracts (and, where required, standard contractual clauses) to use data only for the purposes we specify and in line with this policy.

5. Data Retention and Security

We retain your information for as long as needed to provide the Services, resolve disputes, enforce our terms, and comply with law. We implement reasonable technical and organizational measures to protect your data against unauthorized access, loss or alteration. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.

6. Your Rights and Choices (Global)

You can always:

  • Use in-app or device settings to limit ad tracking and reset advertising IDs
  • Uninstall our games to stop further collection from those apps
  • Contact us (see Section 11) to request access, correction or deletion of data we hold about you

European Economic Area (EEA), UK, Switzerland (GDPR / UK GDPR)

If you are in the EEA, UK, or Switzerland, you have the right to:

  • Access your personal data and receive a copy
  • Rectification of inaccurate or incomplete data
  • Erasure ("right to be forgotten") in certain circumstances
  • Restrict processing in certain circumstances
  • Data portability – receive your data in a structured, commonly used format where processing is by automated means and based on contract or consent
  • Object to processing based on legitimate interests (including profiling), and to direct marketing
  • Withdraw consent at any time where we rely on consent, without affecting the lawfulness of processing before withdrawal
  • Lodge a complaint with a supervisory authority (e.g. in your country of residence or where you work)

To exercise these rights, contact us at the details in Section 11. We will respond within the time required by applicable law (e.g. one month under GDPR, subject to extension where permitted).

California, USA (CCPA / CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, disclose, and sell or share
  • Delete your personal information, subject to certain exceptions
  • Correct inaccurate personal information
  • Opt out of the "sale" or "share" of your personal information (e.g. via device ad-tracking settings or by contacting us)
  • Limit use and disclosure of sensitive personal information to purposes permitted under the CPRA
  • Non-discrimination – we will not discriminate against you for exercising your privacy rights

You may designate an authorized agent to submit requests on your behalf; we may verify the agent's authority and your identity. To submit a request, contact us as in Section 11. We will verify your identity (e.g. by email or other reasonable means) before processing.

Brazil (LGPD)

If you are in Brazil, you have the rights of access, correction, anonymization or deletion, portability, information about sharing, revocation of consent, and opposition to processing where applicable under Lei Geral de Proteção de Dados (LGPD). You may contact the national authority (ANPD) with complaints. We process data in line with LGPD's legal bases (e.g. consent, performance of contract, legitimate interests, legal obligation).

Other Regions

We comply with applicable privacy laws in other jurisdictions (e.g. Canada PIPEDA, Australia Privacy Act, Japan APPI, South Korea PIPA). If your country grants additional rights (e.g. access, deletion, objection), you may exercise them by contacting us. We will respond in accordance with local law.

7. International Transfers

Your information may be processed in countries other than your own, including countries that may not provide the same level of data protection. Where required by law (e.g. GDPR, UK GDPR), we ensure appropriate safeguards, such as:

  • Transfers to countries recognized as providing adequate protection
  • Standard Contractual Clauses (SCCs) approved by the European Commission or UK equivalent
  • UK International Data Transfer Agreement (IDTA) or UK Addendum to the EU SCCs, where applicable

You may request a copy of the safeguards we use for your data by contacting us.

8. Children's Privacy

Our Services are not directed at children under 13 (or higher age where required by law). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us and we will delete it promptly.

9. Cookies and Similar Technologies

Our Site may use cookies and similar technologies (e.g. local storage) for operation, security, and analytics. Where required by law (e.g. EEA/UK), we obtain your consent for non-essential cookies. You can manage cookie preferences via your browser settings. Our games may use advertising and analytics identifiers as described in Sections 1 and 4.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page and update the "Last updated" date. Where required by law (e.g. material changes under GDPR), we may notify you by email or in-app notice. Continued use of the Services after the effective date of changes constitutes acceptance. If you do not agree, please stop using the Services and contact us to request deletion of your data where applicable.

11. Contact and Data Protection Inquiries

For privacy-related questions, to exercise your rights, or to contact our data protection team:

EEA/UK/Switzerland: If you are in the European Economic Area, the United Kingdom, or Switzerland and have concerns about our processing of your personal data, you may contact us at the above address. You also have the right to lodge a complaint with your local data protection supervisory authority.

California: California residents may contact us at the above email to exercise CCPA/CPRA rights. We do not sell or share personal information of known minors under 16.